Privacy Policy

Effective Date: July 16, 2025

WySMart Digital (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wysmartdigital.com (the “Website”), engage with our digital marketing services, or interact with our client customer data management systems. We provide digital marketing solutions, including targeted advertising via platforms like Google Ads, and leverage artificial intelligence (AI) tools to analyze and learn from user data to optimize campaigns and improve customer experiences.

By accessing or using our Website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”). This may include:

  • Contact Information: Name, email address, phone number, postal address, and other similar details provided when you inquire about our services, sign up for newsletters, or become a client.
  • Client and Customer Data: For our clients, we manage customer data on your behalf, including user profiles, interaction histories, purchase data, and behavioral insights derived from your marketing campaigns.
  • Usage Data: Information about how you interact with our Website and services, such as IP address, browser type, device identifiers, pages visited, time spent on pages, and referral sources.
  • Marketing and Advertising Data: Data from ad interactions, such as click-through rates, impressions, and conversion metrics collected via Google Ads, Google Analytics, and similar tools.
  • AI-Processed Data: Inferences drawn from your data using AI algorithms, such as preferences, interests, or predictive behaviors to personalize marketing strategies.
  • Cookies and Tracking Technologies: Data from cookies, web beacons, pixels, and similar technologies that track your online activities across our Website and third-party sites for analytics and targeted advertising.

We do not collect sensitive personal information (e.g., racial or ethnic origin, health data, or biometric data) unless explicitly required for a specific service and with your consent.

2. How We Collect Information

  • Directly from You: When you submit forms, communicate with us, or provide client data for management.
  • Automatically: Via cookies, server logs, and tracking technologies when you browse our Website or engage with our ads.
  • From Third Parties: Through integrated services like Google (e.g., Analytics, Ads) for performance metrics, ad delivery, and audience insights. We also receive data from AI tools that process anonymized datasets to generate insights.
  • Client-Provided Data: As a digital marketing agency, we process customer data you share with us for campaign management, which may include data from your CRM systems or e-commerce platforms.

3. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Providing and improving our services: Managing client campaigns, optimizing ad targeting, and delivering personalized content.
  • Digital Marketing: Using Google Ads and similar platforms to create, run, and analyze advertising campaigns on behalf of clients.
  • Client Customer Data Management: Storing, analyzing customer data to help clients understand their audience, segment users, and enhance retention strategies.
  • AI Integration: Employing AI models (e.g., machine learning algorithms) to analyze data for patterns, predict trends, and automate insights. For example, AI may process usage data to recommend tailored marketing tactics or detect anomalies in campaign performance.
  • Analytics and Research: Aggregating data for internal research to refine our AI tools and services.
  • Communication: Sending service updates, marketing materials (with consent), or responding to inquiries.
  • Compliance and Security: Protecting against fraud, enforcing terms, and complying with legal obligations.

We ensure AI usage is transparent, ethical, and compliant with data protection laws. AI processing is typically anonymized where possible, and we regularly audit AI systems for accuracy and bias.

4. Sharing of Information

We may share your information with:

  • Service Providers: Third-party vendors like Google for ads and analytics, cloud storage providers, and AI platforms (e.g., for data processing). These entities are bound by contractual obligations to protect your data.
  • Clients: Aggregated or de-identified insights from customer data management are shared with our clients to support their marketing efforts.
  • Business Partners: In connection with joint marketing initiatives, always with appropriate safeguards.
  • Legal Requirements: If required by law, court order, or to protect our rights, we may disclose information to authorities or third parties.
  • Business Transfers: In the event of a sale, merger, or acquisition, your information may be transferred as a business asset.

We do not sell your personal information to third parties for their independent marketing purposes without your explicit consent.

5. Cookies, Tracking, and Do Not Track

Our Website uses cookies and similar technologies for essential functions, performance analytics, and targeted advertising. Google Ads and other ad networks may use cookies to serve relevant ads based on your prior visits.

You can manage cookie preferences through your browser settings. We honor Do Not Track (DNT) signals where feasible, but note that some third-party services may not.

For AI-driven tracking, we use privacy-enhancing techniques like data minimization and pseudonymization.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Client customer data is retained per our service agreements, typically up to 7 years post-contract unless otherwise specified.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption, access controls, and regular security audits. AI systems are secured with role-based access and compliance monitoring. However, no system is entirely secure, and we cannot guarantee absolute protection.

8. Your Rights and Choices

Depending on your location (e.g., under GDPR for EU residents or CCPA/CPRA for California residents), you may have rights to:

  • Access, correct, or delete your personal information.
  • Opt out of data processing for targeted advertising or AI inferences.
  • Withdraw consent where applicable.
  • Request data portability.

To exercise these rights, contact us at [email protected]. We will respond within the legally required timeframe.

You can opt out of marketing communications at any time via the unsubscribe link in emails. For Google Ads, visit Google’s Ads Settings to manage preferences.

9. International Data Transfers

If you are outside the United States, note that we process data in the US and other jurisdictions. We use Standard Contractual Clauses or equivalent mechanisms to ensure adequate protection for international transfers.

10. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted on our Website with the revised effective date. Continued use of our services constitutes acceptance of changes.

12. Contact Us

For questions or concerns about this Privacy Policy, please contact:

WySMart Digital
Email: [email protected]
Website: wysmartdigital.com

This policy is designed to be transparent, user-friendly, and compatible with AI-driven innovations while prioritizing data protection.

Website Traffic AI Identification:

By visiting or logging into our website, cookies and related technologies may be employed by our data partners or vendors to connect your actions with personal information they or others may possess, including your email address. This information may be used by us or our service providers to deliver marketing messages or other communications to your email. If you prefer not to receive these advertisements, you can opt out by visiting <a href=”https://brandwell.ai/optout-trafficid” target=”_blank”>our opt-out URL</a>